Scottish Chamber Orchestra
The Marketing Officer (Customer Communications) will develop & nurture relationships with audience members, directly via traditional marketing methodology & our digital and online platforms.
Working as part of the SCO Marketing Team, the Marketing Officer (Customer Communications) will develop and nurture relationships with audience members, directly, through box office and venue partners, via traditional marketing methodology and our digital and online platforms.
To manage and administer SCO subscriptions in Edinburgh, Glasgow, St Andrews, Dundee and Dumfries by: developing and instigating campaigns and strategies to increase the number of subscribers, improving the online subscription process; being the first point of contact for audiences and anticipating and managing their needs.
To strategically enhance the orchestra’s connection with audiences, through planning, implementing and evaluating customer contact plans via digital, social and print channels in line with audience development and sales targets.
To write persuasive and accessible copy and create exciting content tailored for key platforms and publications such as the SCO annual season brochure, the SCO News magazine, monthly email newsletters and across the SCO’s digital platforms.
To attract a younger audience for the orchestra by managing student engagement activities including working with the Director of Marketing and Communications to create a communications strategy for students and developing the programme of Pre-Concert Insights with Creative Learning colleagues.
To create content for and assist in the updating and managing of the SCO’s website, delivering email campaigns (using Mailchimp), segmentation of the customer database (using Raiser’s Edge) and gathering data to provide meaningful insights.
Understand existing data/knowledge gaps and build a plan to address on-going customer data capture and management across the business, including efficient data entry, easy data analysis and continued development of semi-automation of the subscriber processes.
To drive the growth and retention of existing customers, to ensure that they continue to attend SCO performances and events.
Manage and continually improve the subscription process and make informed recommendations for change
The salary will be up to £21k depending on skills, qualifications and experience.
Please visit our website – for the full Candidate Information Pack which includes all the information you need on how to apply for the post.
Location: Edinburgh City
For further information, please contact firstname.lastname@example.org (Heather Baird), or call +44 (0)131 557 6800,
The deadline is Tuesday 23 July 2019 at 09:00.